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20/02 Ashok
HR - Recruitment at Paragon Digital Services Pvt Ltd

Views:595 Applications:100 Rec. Actions:Recruiter Actions:24

Paragon Digital Services - Campaign Manager - Ad Operations (2-6 yrs)

Chennai Job Code: 111547

Campaign Manager - Ad Operations


Responsibilities : 

- Traffic, monitor, and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360), DCM.

- Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes

- Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

- Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.

- Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

- Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

- Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.

- Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

- Send post campaign analysis within two business working days of campaign end date.

Requirements : 

- 2 years + experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

- Experience using ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).

- Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.

- Basic understanding of pixel and pixel management.

- Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.

- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required

- Experience in an analytical, results-oriented environment with external customer interaction.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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