What the role is

Parablu is seeking a highly motivated, energetic candidate with interest in gaining hands-on experience in digital marketing and B2B demand generation. The Marketing intern will be responsible for assisting the organization in the development and implementation of its Account-Based Marketing strategy. This will be accomplished through developing, maintaining, and expanding the breadth of the internal marketing database and structure across key marketing segments important to Parablu's business.

Duties & Responsibilities

On a day-to-day basis, the Marketing intern will work primarily work in developing plans to grow the marketing database for targeted campaigns. Work closely with the Digital Marketing team with hands-on experience in developing marketing strategies, executing strategic plans to develop and will have frequent interactions with sales and marketing leadership including the Vice President, Sales.

Primary Responsibilities (including, not limited to only):

- Identify high-value channel sources for growth of the database, which includes key demographical information on contact role, job level, buying responsibility, etc.

- Assist with research and analysis of key segments important to the ParaBlu business development strategy

- Assist with performing marketing campaign development and execution

- Assist in reporting and presentation development to showcase current and desired end state of the marketing database

About ParaBlu : 

- We are a California based start-up with all our R&D in Bangalore. We have a very strong founding team and a determination to make a real difference.

- Parablu builds secure data management solutions. We help Enterprises take their business to the cloud - but we allow them to do that without sacrificing Security, Privacy or Control of their data - the big reasons that businesses hesitate to move to the cloud today.

- We are funded by Kstart - a seed fund from Kalaari Capital, already have several large customers acquisitions under our belt, and we- re just getting started.

Find out more about us: https://www.parablu.com

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