HR Manager at Pure Knowledge Solutions LLP
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PaperTrue - Senior Executive - Pay Per Click (0-2 yrs)
PPC Executive
Responsibilities :
The role described herewith is for a PPC and Adwords professional with a highly analytical mind and a data driven approach who can strategize, manage and execute campaigns.
- 6 months experience in PPC and Google AdWords is mandatory.
- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
- Developing strategies to improve various metrics and ROI. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Create and manage bulk operations/automatic rules for bid adjustments to optimize budget utilization
Provide creative copy suggestions and graphical ad templates
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring,targeting, display network, and other facets of paid search
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Keep pace with search engine and PPC industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance goals
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