HR Recruiter at Paperlink Softwares Pvt Ltd
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Paperlink Softwares - Manager - Digital Marketing (2-5 yrs)
Company : Paperlink Softwares Pvt. Ltd
Location : Kolkata
Position : Digital Marketing Manager
No. of Openings : 1
Work Experience : 2-6 Years
Qualification : Graduate
Salary : 1.8 LPA - 3 LPA
Joining : Immediate
Roles & Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with other departments
- Provide thought leadership and perspective for adoption where appropriate
Skills :
- SEO/SEM
- Remarketing
- PPC AD Campaigns
- Expert in Social Media Marketing (Design, build and maintain)
- Email/SMS Marketing
- Display Advertisements
- In App/Website POP UP Marketing
- Performance Marketing
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