HR at Panshul Technologies LLP
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Panshul Technologies LLP - Digital Marketing Profile (1-5 yrs)
Digital Marketing Specialist
Job Overview :
We are looking for an experienced and result-driven Digital Marketing Specialist to join our team! As a Digital Marketing Specialist at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Responsibilities and Duties :
- Manage Google Ad Campaigns, Knowledgeable with strategies to reduce CPC etc.
- Drive Email Campaigns B2B, With regards to Lead Generation.
- Good Experience in SEO, Backlink Building and Content Writing
- Manage Social Media Platforms end to end ( Paid Campaigns included)
- Work on Branding of the Company using offline and online methodology.
- Good Knowledge of Market Research for Data Segmentation
- Cold Calling/ Cold Mailing for Lead Generation Purposes. Nurture Leads and support sales team by creating sales Pipeline
- Added Knowledge in using design tools such as Canva, etc. will be preferred.
- Maintain digital dashboard of several different accounts
- Brainstorm new and creative growth strategies
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Instrument conversion points and optimize user funnels
- Reviewing and optimising the design and content of all online assets including the company website and social media pages
- Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
Qualifications :
- Degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Have excellent written & verbal communication skills.
- Google Ads, Email Marketing (B2B), Lead Generation, Market Research, Content Writing
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