- Immediate Joiners/ 15 days notice period preferred 

About Pankhuri :

- Pankhuri aims to enable Indian women to learn and shop through live streaming and short videos. Our video first beauty community is a place where you can watch experts hosted live streams on what they know and love, ask them questions and discuss it with other cool members - all in real time.

- Pankhuri is a tight-knit team where people are excited about wearing multiple hats and tackling challenges they've never encountered before. We are backed by top investors including Surge Sequoia, India Quotient and Taurus Ventures.

- We strongly encourage applicants who are excited about building and supporting the growth of high empathy and diverse online communities. You are eager to learn and interested in building a team and platform where all the qualities that make people uniquely beautiful are celebrated.

- We are building a social community platform for women to network, learn and shop through live streaming, chat and micro courses. With a vision to create an amazing community experience which is positive, convenient and fun, Pankhuri's mission is to enable millions of Indian women to be active participants in beauty and lifestyle conversations online instead of being passive consumers. If you have the marketing, sales, and growth chops and are hungry to apply your experience to a product on a hyper-growth trajectory then this is the role for you!

Responsibilities :

- Develop and monitor the company's growth strategy for all stages in the funnel including defining a roadmap for each marketing channel

- Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional media) and offline marketing efforts (hosting events, word of mouth, etc.)

- Develop a system to track conversion rates and measure progress against goals, constantly looking to eliminate bottlenecks, improve processes, and introduce creative ideas and solutions that are quickly tested and evaluated

- Provide customer insight to the Product team by blending data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback

- Identify user personas and translate our product and outcomes into external messaging and communications

- Develop and oversee overall performance marketing strategy

- Create and manage Google Ad campaigns. (SEM)

- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

- Ensure top organic search ranking positions (SEO)

- Regularly review and optimise all advertising campaigns for positive ROAS

- Manage paid listings on third party websites and media partners

- Develop and oversee email marketing and marketing automation strategy

- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)

- Manage Google Analytics to track and measure all marketing campaigns

- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams

Qualifications :

- 1+ years of relevant experience in a growth marketing or growth hacking role

- Experience setting, executing, and iterating on a growth strategy

- Experience scaling customer acquisition, activation, and retention while maximising lifetime value

- Experience building, leading, and managing a team of marketers and/or sales persons

- Proven experience tracking analytics and developing KPIs

- Proven experience in online acquisition tactics and best practices

- Strong written and verbal communication skills

- Strong organisational skills and attention to detail

- Ability to manage multiple tasks and priorities at once

- Ability to perform well in a fast-paced, cross-functional, dynamic, and ambiguous startup environment

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