DIGITAL/ PERFORMANCE MARKETING MANAGER

About Company : 

Pankhuri is India's first video-driven social commerce for brands and influencers. It is a women's only community for members to socialize, explore and upskill through live interactive courses, expert chat, and interest-based clubs. Our short video app opens up endless possibilities for women with interests like fashion, beauty, grooming, and lifestyle. We offer expert advice, product recommendations, and create inspiring editorial content by covering daily breakthroughs in beauty, skincare, and wellness. -

We are an ambitious, creative, and committed community, backed by some of the best investors in the country. We are female-founded and led, and believe passionately in creating an inclusive and welcoming ecosystem for everyone.

Pankhuri is fast-growing startup. Which gives you the opportunity to learn and grow with the best leadership team.

Founder - Pankhuri

Co-founder, Grabhouse

- Ms.Pankhuri Srivastava is one of the youngest Female Entrepreneurs in India. She started her first company, Grabhouse at the age of 23. Grabhouse was a real estate rental platform backed by Sequoia capital, kalaari capital and Indian quotient Fund. With her talent, zeal and enterprising attitude, Grabhouse achieved dizzying heights of success and was eventually sold to Quikr - India's Largest Classified platform in 2017. Pankhuri has always been a fashion enthusiast with greater ambitions. Hence, She launched her second entrepreneurial venture called Pankhuri - A conversational commerce platform that helps brides to discover and acquire the desired look on Chat. She strongly believes in helping women grow. Therefore, with the help of her new venture, she aims to build an content-driven beauty based platform for women to know, glow & grow.

Desired Skills and Experience :

We are looking for an efficient performance marketer with hands on experience of running digital marketing ads on Google and social media platforms including but not limited to Facebook, Instagram, Youtube, Pinterest & Twitter.

- Good exposure to Google Analytics and Keyword Research tools

- Deep understanding of different distribution platforms for acquisition

Data savvy :

- Excellent knowledge of SEM and fair experience with SEO

- Excellent written and verbal communication skills

- Experience in email marketing is a must.

- Must have experience of using whatsapp as a channel earlier.

Roles and Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, email and social media

- Obsess over latest trends and growth hacks for faster distribution.

- Launch optimized online adverts through Google Adwords, Facebook, Instagram etc. to increase company and product awareness

- Create landing pages for quick tests and efficient lead addition to the top of the funnel.

- Researching and implementing content recommendations for organic SEO success

- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

- Tracking, reporting and analyzing ad analytics, cost per acquisition initiatives and campaigns

- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Work Location : Bangalore.

Company Website : www.pankhuri.co

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