IMMEDIATE REQUIREMENT !!!

Brief :

- We are Palpx, a Design, Media, and Technology company looking to set up its design and development base in India and we are on the lookout for sharp, ambitious, and enthusiastic go-getters to join our team of creative creators.

- A multi-diverse team with a mix of talent from top institutes of India - IIT's, NID and other Industry stalwarts, we are highly skilled in developing conceptualizing flawless user experience, creating brand identity, producing evocative graphical content and communicating values through online and digital marketing services. Our tech team at palpx pursue applications of AI and Machine learning in creating next-level intelligent systems in the healthcare domain. We also provide technical consulting services to our global partners.

- Our global exposure is what helps in providing directions and converting ideas to solutions and professionally guiding organizations to grow and succeed, while efficiently providing personalized solutions for their customers to make us stand apart in the business.

ORGANIZATION REQUIREMENT:

- Work experience as a Brand Strategist or similar role in Marketing

- Portfolio of brand-building projects is a plus

- Excellent understanding of the full marketing mix

- Experience developing marketing strategies based on market segmentation

- Data-driven thinking

- Creativity

- Communication and writing skills

- BSc/MSc/Bachelor's in Marketing or relevant field.

Roles and responsibilities of Branding and Design strategist:

- Gather feedback from sales and analyze consumer behavior to define our company's Positioning.

- Brief our creative team about marketing projects they- ll be working on (for example books, email campaigns and advertising banners,design,logos etc..).

- Conduct competitive research to identify our strengths and weaknesses.

- Design promotional campaigns for new products and markets.

- Assess the performance of our advertising campaigns and events.

- Analyse market trends and identify new opportunities and challenges.

- Coordinate with experience strategy team and design all individual projects and develop effective brand strategy for all design architecture.

- Analyze all brand concepts and prepare both visual and written description for same on regular basis.

- Organize and participate in all meetings with clients and design content for all brands and administer all projects in various segments.

- Collaborate with various team members and monitor and ensure compliance to service objectives and provide required education for all brands.

- Assist to promote all brands with help of various social networking sites and associate e-content tools and maintain awareness for all campaigns and design all PR plans and proposals.

- Participate and recommend various brand awareness activities for organization and implement all marketing strategies for all brands and implement all programs as per requirement.

- Analyze and esnsure optimal utilization of all resources for client campaigns.

- Implement all projects for all clients and project managers and ensure achievement of all marketing targets on multiple platforms.

- The brand strategist is responsible for researching and implementing the unique and creative approaches or methodologies designed for developing the image of the organizational products and services.

- For ensuring the best outcome, the brand strategist improves the strategies and advertising programs and transforms them as per the needs of the organization.

- Should prepare long term and short term plans according to the business requirements of the organization.

- Design and facilitate large-group workshops using design-driven exercises and methodologies.

- Identify organic opportunities within projects for additional services. (However, this is not a business development role- it's exclusively design-focused).

- Create and deploy sophisticated design language that includes illustration, image, typography, color, motion, and interaction.

- Demonstrate strong skills in leadership, collaboration, and teamwork.

- Help develop thought leadership, share it with the community, and mentor junior team members.

SALARY : as per Market standards

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