Position: Paid Social Media Executive / Paid Social Media Specialist

Qualification: Any Graduate

Job Location: Hyderabad

Experience: 3 to 7 yrs

- Experience of building Social campaigns from the ground up, optimizing and continually evolving these to deliver industry leading practice.

- At least 3 years experience in a running & managing paid social activities.

Role Summary:

The Paid Social Specialist will be responsible for coordinating with internal and external stakeholders to manage paid social media campaigns. You will not only be responsible for the day to day running of campaigns but expected to feed into our social strategy and drive this forward.

You will work closely with marketing, web analytics, digital marketing, web development and other business partners. You will be the link between strategy and implementation, with good technical and strategic understanding, managing and setting up campaigns across various platforms, you will also have some responsibility to help create content but will be supported by the team on this.

Major Responsibilities :

- Execute overall paid social media strategy for brands, follow up with teams to discuss marketing team feedback, propose new strategies, optimizations, report on overall paid social campaign performance

- Manage paid social media budget, pacing and monthly billing reconciliation

- Oversee and manage paid social workflow, including managing content calendars and updating plans as needed

- Analyse data and provide testing ideas

- Analyse the performance of campaigns, identifying strategic opportunities, facilitating change in order to exceed brand team expectation

- Manage relationships with vendors and other partners on behalf of the client

- Stays ahead of relevant paid social trends and educates team

Key Knowledge & Skills :

- Genuine interest in social media including emerging platforms

- Strong writing and editing skills

- Customer service oriented

- Excellent organizational skills

- Team player

- Ability to manage multiple ongoing projects, competing priorities while meeting deadlines, managing risk, and troubleshooting problems

- Self-sufficient

- Ability to embrace and address unfolding needs

- Strategic thinker

- Ability to draw conclusions and make recommendations based on data

- Strong quantitative skills, including analytical abilities and math proficiency with good Excel skills and knowledge of at least one third party bid management tool

- Curiosity and willingness to delve into ads and make on- going adjustments to improve results

- Proficient in Microsoft Office

- Knowledge of and experience with an expansive list of social media tools and platforms

- Attention to detail and superb time/ task management skills

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