Team Lead Recruitment at Matrix HR Technology
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Paid Search & Social Executive - Advertising Firm (1-10 yrs)
This is an opportunity with one the world's leading advertising agency at Pune.
Position : Paid search and social
Roles & Responsibilities :
- Client communication to understand their requirement and discuss campaign strategies
- In-depth understanding of conversion attribution modeling and different level of marketing funnels.
- Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon) and able to perform daily management tasks and optimization.
- Competitor & Market Analysis
- Be up to date with biddable industry trends and developments.
- Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi)
- Understanding of at least one bidding platform such as Marin, Kenshoo or DoubleClick
- Troubleshooting and quality management of task allocated
- Adhere to all the process and SLA and ensure its implementation.
- Creating weekly and post-campaign reports with data insights and next steps
