Looking for a Performance Marketing expert to drive demand generation towards achieving business and sales goals. Mainly focused on paid marketing, S /he will work across platforms, devices and channels to constantly create greater efficiencies, and discover pockets of effective customer acquisition and retention.

Along with the rest of the Marketing Campaigns team, S/he will also be a custodian and bring in a strong brand lens to all the Marketing Communications used in ads, promoted content etc.

Role & Reporting:

The Manager / Senior Manager - Campaigns will be in in charge of running day-to-day campaigns to acquire qualified leads across air tickets, hotel bookings and holiday packages businesses. S /he will do so using channels like paid search, display, retargeting, email marketing, paid content discovery etc.

Report in to the Lead - Campaigns & Product Marketing.

Responsibilities:

Create a monthly plan to deliver lead targets within required cost per lead (CPL) and budget.

Create a plan for user acquisition for app.

Create ad communications across display channels and work closely with the in- house design team to get banners, videos etc executed.

Work across channels like the Google suite (search, display, TrueView), Yahoo, InMobi, target publishers

Own and manage a large vendor network that includes third party lead generators, owners of proprietary databases etc.

Be the champion of UI/UX from a lead generation point of view. Ensure lead generation pages and emails are designed to ensure maximum lead capture.

Stay on top of competitor strategies and changing trends in consumer behavior that could impact how to find and reaches its users.

Present monthly performance reports and other campaigns reports as needed from time to time.

Key Performance Indicators:

Driving efficiencies in bringing qualified leads into the marketing-sales ecosystem

Optimizing on an ongoing basis, the cost of leads and user acquisition particularly in mobile.

Shifitng the mix towards selling experience based travel rather than product based.

Staying on top of market demand trends, user marketing trends to deliver dynamic paid marketing strategies.

Key skills

Strong analytical ability and data orientation. Plus, presentation skills to share actionable insights in periodic reports and powerpoints

Strong writing skills to create ad copies for search, display and native advertising.

Agility to respond swiftly to changing CPLs and change tactics in order to stay within budget

Familiarity with tools like Cheetah Mail, Radian6, EMM, AMO etc

Others:

Undergraduate degree in engineering essential.

At least 4 years of work experience in a lead generation role with a proven track record to demonstrate how it impacts sales conversions.

Proven background in user acquisition for mobile apps

Professional certified courses in paid marketing preferred.

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