HR at Thoughtsol Infotech Pvt Ltd
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Paid Marketer - IT (2-5 yrs)
Responsibilities :
- Develop and implement paid advertising strategies on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Conduct keyword research and competitor analysis to optimize ad performance and ROI.
- Create and manage engaging ad copy, visuals, and landing pages that resonate with the target audience.
- Monitor and analyze the performance of paid campaigns regularly, providing insights and recommendations for improvement.
- Collaborate with the marketing team to align paid campaigns with overall marketing strategies and initiatives.
- Identify and explore new opportunities for paid advertising to reach potential customers effectively.
- Stay up-to-date with industry trends, best practices, and new advertising features to maintain a competitive edge.
- A/B test ad creatives, audiences, and landing pages to optimize campaign performance and conversion rates.
- Work closely with the design team to create visually appealing and high-converting ad creatives.
- Ensure all campaigns are running smoothly, adhering to budgets, and delivering measurable results.
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