Associate Consultant at Bask HR Consulting
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Paid Advertisement Professional - Digital Segment (1-8 yrs)
- Develop and implement paid advertising strategies across multiple platforms, including search, display, video, and social channels
- Continuously measure and optimize campaign performance using various analytics tools, dashboards, and reporting methods
- Research, test, and analyze ad creatives, targeting options, and bidding strategies to maximize ROI
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid advertising channels
- Develop landing pages, lead-gen forms, and ad creatives to support campaign objectives
- Coordinate and supervise internal teams and external vendors to ensure campaign success
- Compile data from multiple platforms to create weekly/monthly reports, including key metrics, insights, optimizations, and future strategy development
- Stay up-to-date with digital marketing trends, emerging channels, and strategies to keep the company at the forefront of digital advertising
- Monitor market intelligence, competitor movement, and industry trends to inform campaign decisions and strategies
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