HR Executive at PageTraffic Web Tech
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PageTraffic - Executive - Search Engine Optimization (1-3 yrs)
- Search engine optimization (SEO) professionals use a variety of techniques to improve a website's ranking in search engines and increase traffic. Their responsibilities include :
- Keyword research : Identify relevant search terms and phrases to target
- On-page SEO : Optimize content, meta tags, and headings for search engines
- Technical SEO audits : Identify and fix issues that may be affecting a website's search engine ranking
- Off-page SEO : Develop link-building strategies and outreach
- Performance monitoring : Use tools like Google Analytics and Google Search Console to analyze website traffic and user behavior
- KPI tracking : Track and report on key performance indicators (KPIs) to measure the success of SEO efforts
- Industry trends : Stay up to date with search engine algorithm changes and industry trends
- Collaboration : Work with content creators, web developers, and marketing teams to align SEO strategies with business goals
- Competitor analysis : Monitor competitors' SEO strategies to identify ways to improve a client's position in the market
- Content creation : Write original content for webpages that's tailored to the target audience
- User experience : Use user experience (UX) and conversion rate optimization methods to improve website performance
Some qualifications for an SEO specialist include :
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Excellent written and verbal communication skills
