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08/10 Geetanjali
HR Executive at PageTraffic Web Tech

Views:56 Applications:18 Rec. Actions:Recruiter Actions:8

PageTraffic - Executive - Search Engine Optimization (1-3 yrs)

Noida Job Code: 347383

- Search engine optimization (SEO) professionals use a variety of techniques to improve a website's ranking in search engines and increase traffic. Their responsibilities include :

- Keyword research : Identify relevant search terms and phrases to target

- On-page SEO : Optimize content, meta tags, and headings for search engines

- Technical SEO audits : Identify and fix issues that may be affecting a website's search engine ranking

- Off-page SEO : Develop link-building strategies and outreach

- Performance monitoring : Use tools like Google Analytics and Google Search Console to analyze website traffic and user behavior

- KPI tracking : Track and report on key performance indicators (KPIs) to measure the success of SEO efforts

- Industry trends : Stay up to date with search engine algorithm changes and industry trends

- Collaboration : Work with content creators, web developers, and marketing teams to align SEO strategies with business goals

- Competitor analysis : Monitor competitors' SEO strategies to identify ways to improve a client's position in the market

- Content creation : Write original content for webpages that's tailored to the target audience

- User experience : Use user experience (UX) and conversion rate optimization methods to improve website performance

Some qualifications for an SEO specialist include :

- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

- Knowledge of keyword research and data mining tools

- Excellent written and verbal communication skills

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