PagarBook - Associate Growth Manager - Marketing (1-4 yrs)
Associate Growth Manager - Consumer Tech Startup
Responsibilities :
- Strategise & Implement ASO & SEO techniques by doing keyword research, competitive research & analyzing market trends & best practices.
- Ideate, curate, and manage all published content (images, video and written) for social media channels such as Youtube, Facebook, Instagram, Twitter & Communities.
- Maintain a social media calendar with relevant content topics to reach the customers.
- Liaising with copywriters, designers & video editors to develop content for the audience.
- Plan social media marketing strategies to increase followers & engagement
- Collaborate with other teams, like Paid media, Sales, Customer Support & Product to ensure brand consistency.
- Understanding of building and growing diverse communities.
- Actively address grievances and comments from the users regarding organic social media activities (ORM).
Requirements :
- An understanding of and passion for Internet Business and services.
- Strong knowledge of keyword research, ASO & SEO, experience with tools like SEM Rush, Hubspot, Hootsuite & others.
- Knowledge of Google Analytics, Firebase, Ahref, App Annie, App Tweak, Hootsuite, Mail chimp or other Keyword tracking & social media tools.
- Understanding of social media best practices and campaigns.
- Excellent written and verbal communication skills.
- Ability to ideate creative content.
- Analytical and multitasking skills.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
- Bachelor's degree in any field.
- 1-4 yrs of experience in digital media / social media / community / growth marketing.
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