HR Recruiter at PaGaLGuY
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PaGaLGuY.com - Account Manager - Digital Marketing (0-3 yrs)
- Educational institutions that partner with PaGaLGuY.com come in all shapes, sizes and target aspirant profile, and no one marketing solution works for all.
- You will take responsibility for managing, renewing and promoting an existing account of business while identifying new business opportunities within named accounts. You possess strong relationship-building skills and are apt to resolve contractual, technical and financial issues with partners in order to best represent our users, products, and campaigns.
Responsibilities:
- Execute Digital Marketing campaigns on PaGaLGuY.com on behalf of B Schools and Universities using products such as banners, mailers, native ads, etc with the objective of increasing the demand and awareness in the target aspirant pool.
- Analyze campaign plan and performance using various tools like Google Analytics, DFP, Emailer tools, etc. and present findings and data to clients on a regular basis.
- Help in strategizing the content and communication strategy for clients which help in highlighting their USP's better.
- Understand the full scope of partner campaign including inventory trends, direct and indirect channel priorities, and competitors used. Understand how PaGaLGuY fits into a larger growth strategy.
- Be responsible for end to end the campaign onboarding and execution on behalf of the clients.
Minimum Qualifications:
- BBA / BMS / BMM / BE / B Tech or equivalent.
- MBA from a reputed institute
- 0-3 years of experience in Relationship Management / Client Servicing domain / Account Management
Preferred Qualifications:
1. Digital Marketing, Ad agency and/or Education industry knowledge
2. Broad understanding of online advertising (i.e., ad serving networks) and of unique challenges specific to advertising within forums.
3. Knowledge of Google Analytics
4. Comfortable operating in a rapidly changing, fast-paced industry with the ability to manage an evolving product set and client needs.
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