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25/10 Venu B
Recruiting Manager at Paccore Software

Views:45 Applications:29 Rec. Actions:Recruiter Actions:11

Paccore - Executive - Digital Marketing (2-3 yrs)

Hyderabad Job Code: 297470

Position Overview : We are seeking a highly motivated and experienced Digital Marketing Executive to join our team. The ideal candidate should have MBA from reputed institution or Business School with minimum of 2-3 years of relevant experience and be well-versed in various digital marketing activities. The role will primarily involve managing our company's social media presence, executing on-page and off-page activities, handling content promotions, and working from our office in Hyderabad, India.

Responsibilities :

Must Have :


Social Media Management :

- Develop and implement social media strategies across various platforms (e.g., Facebook, Instagram, Twitter) to enhance brand awareness and drive engagement.

- Create, schedule, and publish daily social media posts aligned with the company's marketing objectives.

- Monitor social media platforms for customer inquiries, comments, and reviews, and respond promptly and effectively.

- Analyze social media metrics and provide regular reports on the effectiveness of campaigns and strategies.

Must Have


SEO and Content Marketing :


- Conduct keyword research and optimize website content to improve search engine rankings.

- Perform on-page activities such as meta tag optimization, keyword placement, and content optimization.

- Execute off-page activities such as link building, guest blogging, and social bookmarking to drive website traffic and improve search engine visibility.

- Collaborate with the content team to develop engaging and SEO-friendly content for blog posts, articles, and website pages.

Good to Have :

Website Analytics :

- Monitor website traffic, user behavior, and conversion rates using tools like Google Analytics.

- Analyze data, generate insights, and make data-driven recommendations to improve website performance and user experience.

Nice to Have :


Paid Advertising Experience :

- Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

- Monitor campaign performance and adjust strategies as needed to maximize ROI.

- Conduct keyword research, develop ad creatives, and manage campaign budgets effectively.

Nice to Have :


Email Marketing :

- Plan and execute email marketing campaigns, including creating email templates, managing subscriber lists, and analyzing campaign performance.

- Develop personalized and segmented email content aimed at driving engagement and conversions.

Qualifications :

- MBA from a well reputed institution or a Business School and shall be well trained on Digital Marketing, communications, or a related field.

- Minimum 2-3 years of experience in digital marketing, specifically in social media management, SEO, content marketing, and paid advertising.

- Proven track record of managing successful social media campaigns and consistently growing audience engagement.

- Hands on working knowledge of social media platforms, tools, and trends.

- Strong understanding of SEO principles and best practices.

- Proficiency in using Google Analytics and other web analytics tools.

- Experience with paid advertising platforms such as Google Ads and Facebook Ads.

- Good written and verbal English communication skills.

- Ability to work independently, manage multiple tasks, and meet deadlines.

- Highly analytical with a strong attention to detail.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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