Recruiting Manager at Paccore Software
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Paccore - Executive - Digital Marketing (1-3 yrs)
1. Social Media Management :
- Develop, implement, and manage our social media strategy across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Create and curate engaging content for social media posts, including text, images, videos, and infographics
- Monitor and respond to user interactions, comments, and messages in a timely and professional manner
- Analyze and report on social media metrics to measure the success of campaigns and make data-driven decisions
- Stay updated with the latest social media trends, tools, and best practices to ensure optimal performance
2. Search Engine Optimization (SEO) :
- Perform ongoing keyword research to identify new opportunities and trends
- Optimize website content, including blogs, articles, and landing pages, for search engines
- Implement on-page and off-page SEO strategies to improve organic search rankings
- Monitor and analyze website traffic and search engine rankings using tools like Google Analytics and Google Search Console
- Collaborate with the web development team to ensure SEO best practices are properly implemented
3. Content Creation and Management :
- Develop and execute a content strategy that aligns with the company's goals and objectives
- Write, edit, and publish high-quality, engaging, and SEO-friendly content for the company's website, blog, email newsletters, and social media channels
- Collaborate with graphic designers, videographers, and other team members to create multimedia content
- Ensure all content is consistent with the brand voice, style, and tone
- Manage and maintain a content calendar to ensure timely publication of content
4. Paid Advertising :
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
- Manage budgets and allocate funds effectively to maximize ROI
- Track and analyze the performance of paid campaigns and adjust strategies as needed
- Knowledge of HTML, CSS, and web development best practices is a plus
- Familiarity with paid advertising platforms (Google Ads, Facebook Ads)
