HR Executive at PAC Cosmetics Pvt Ltd
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PAC Cosmetics - Senior Executive - Influencer Marketing (2-4 yrs)
- Develop and execute influencer marketing strategies and creative campaigns.
- Identify and build relationships with prominent influencers and thought leaders.
- Attend relevant events for networking and business purposes.
- Develop content ideas and write and curate content.
- Research relevant industry experts, competitors, target audience and users.
- Brainstorm new, creative approaches to influencer campaigns.
- Keep abreast of emerging trends, technologies and influencers.
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.
Qualifications :
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience 3 years+ in influencer marketing, preferably within the beauty or fashion industry.
- Strong understanding of social media platforms, influencer landscape, and emerging trends.
- Excellent communication, negotiation, and interpersonal skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with a passion for storytelling and brand building.
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Familiarity with influencer marketing tools and platforms (e.g., Influencer Marketing Platforms, social media Analytics Tools) is a plus.
- Knowledge of legal and compliance considerations in influencer marketing is desirable.
