HR Manager at PAC Cosmetics
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PAC Cosmetics - Manager - eCommerce & Website (2-9 yrs)
eCommerce and Website Manager
Responsibilities :
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Develop and implement eCommerce strategy in order to improve website performance
- Work with developers to improve website speed
- Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
- Re-Plat forming website to new CMS, making website mobile capable
- Research market in order to discover new trends and technologies in order to improve website performance
- Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs
- Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
- Develop a content calendar and oversee website uploads and landing pages development
- Report on performance
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