Job Description for Digital Marketing

We are seeking a dynamic and motivated Digital Marketing Specialist to join our team. The ideal candidate will play a key role in planning and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. This role requires a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing.

Responsibilities :

- Plan, execute, and optimize digital marketing campaigns across channels such as social media, email, SEO, SEM, and display advertising.

- Monitor and analyze the performance of campaigns, providing regular reports and insights to improve overall effectiveness.

- Develop and implement social media strategies to build and engage our online community.

- Create, curate, and schedule content across various social platforms to enhance brand presence and drive audience engagement.

- Collaborate with the content team to create compelling and shareable content for digital platforms.

Oversee and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.

- Develop and execute comprehensive advertising strategies on Meta Ads and Google Ads to drive brand awareness, lead generation, and conversions.

- Implement advanced targeting strategies and audience segmentation to optimize campaign performance.

- Conduct keyword research, audience targeting, and ad creative testing to maximize ROI.

- Ensure consistency in brand messaging and imagery across all digital channels.

- Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility and rankings.

- Regularly update and optimize website content to enhance user experience and drive organic traffic.

- Design and execute email marketing campaigns to nurture leads and retain customers.

- Monitor email performance metrics and implement strategies to improve open and click-through rates.

- Utilize analytics tools to track, analyze, and report on key performance indicators (KPIs) for digital marketing campaigns.

- Provide actionable insights to enhance future marketing strategies.

- Manage digital marketing budgets effectively, allocating resources to maximize ROI.

- Explore cost-effective opportunities for digital advertising and promotions.

- Conduct regular competitor analysis to stay informed about industry trends and identify opportunities for improvement.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience of 5 years + in digital marketing with a focus on campaign management.

- Familiarity with digital marketing tools and platforms, including social media management, analytics, and email marketing software.

- Strong analytical skills and data-driven decision-making abilities.

- Excellent communication and interpersonal skills.

- Creative thinking and the ability to generate innovative marketing ideas.

- Up-to-date with the latest trends and best practices in digital marketing.