Brand Marketing Manager

Location: Goregaon | Experience: 5+ years | Beauty + Strategy + Creativity = YOU? Keep Reading!

Are you a beauty marketing genius who knows how to turn products into must-haves and brands into icons? Do you love crafting compelling brand stories, building communities, and creating campaigns that leave a lasting impact? If you're ready to take a fast-growing beauty brand to new heights, we want YOU!

What You'll Do (Your Playground of Creativity & Strategy)

Brand Identity & Storytelling:

- Develop a powerful brand identity with a unique voice, messaging, and visual aesthetics that stand out in the beauty world.

- Craft compelling narratives around our mission, values, and product ingredients to build emotional connections with our audience.
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Ensure brand consistency across all marketing channels, from packaging to digital campaigns.

Product Launch Magic:

- Design and execute buzz-worthy product launch campaigns that generate excitement and drive conversions.

- Create engaging content (videos, tutorials, and influencer collaborations) to showcase new products.

- Work closely with product development and sales teams to ensure marketing efforts align with product objectives.

Social Media & Community Building:

- Develop and execute social media strategies to increase brand awareness and engagement.

- Implement interactive campaigns like hashtags, challenges, UGC contests, and viral trends to foster brand loyalty.

- Stay ahead of trends and emerging platforms to keep the brand fresh and innovative.

Influencer & Partnership Power:

- Identify, collaborate, and maintain relationships with influencers, beauty bloggers, and industry experts.

- Manage influencer events, product send-outs, and exclusive previews to create authentic brand advocacy.

- Monitor influencer content to ensure alignment with brand messaging, aesthetics, and campaign goals.

- Negotiate contracts and manage budgets to ensure cost-effective and impactful partnerships.

Content Creation & Visual Excellence:

- Oversee photoshoots, video production, and creative assets to ensure high-quality, on-brand visuals.

- Work with designers and content creators to develop ads, website banners, and marketing materials.

- Ensure all content aligns with emerging trends in beauty, from skincare innovations to viral makeup techniques.

Data-Driven Marketing & Growth:

- Monitor social media and digital marketing metrics, refining strategies to maximize performance.

- Plan and execute SEO, SEM, email marketing, and paid digital advertising to drive brand awareness and sales.

- Provide regular reports on campaign effectiveness and influencer partnerships.

Cross-Functional Collaboration:

- Work closely with product development, e-commerce, sales, and creative teams to ensure seamless brand execution.

- Manage the marketing budget efficiently while maintaining top-tier creative quality.

- Stay updated on industry trends, competitor activity, and consumer preferences to keep the brand competitive.

What You Bring to the Table (Your Superpowers!)

- Bachelor's degree in Marketing, Business, or related field (Master's is a plus!)

- 5+ years of experience in brand marketing, with a focus on 360-degree and digital marketing.

- Beauty industry experience preferred-you understand beauty trends, consumer behavior, and market dynamics.

- Proven success in developing and executing high-impact marketing campaigns.

- Strong expertise in social media marketing, influencer collaborations, and digital advertising.

- Ability to craft compelling brand stories and creative campaigns that resonate with the audience.

- Analytical mindset-ability to interpret data, track performance, and optimize marketing strategies.

- Excellent communication and collaboration skills-you're a team player with leadership qualities.

- Proficiency in marketing tools and software (Google Analytics, Meta Ads, SEO tools, email marketing platforms, etc.).

Why Join Us?

- Be part of a fast-growing beauty brand with a strong vision and an exciting future.

- Work in a creative, dynamic, and trend-driven environment where your ideas come to life.

- Lead marketing strategies that influence and inspire beauty lovers worldwide.

- Enjoy exclusive perks, beauty product discounts, and industry networking opportunities.

- Make a REAL impact-shape the brand's voice, identity, and market presence.

- Are you ready to create beauty marketing magic? Apply now and let's build something iconic together!