- A skilled SEO Content Writer crafts engaging and informative copy that resonates with readers while utilising best practices for search engine optimization.

- They conduct research on the latest industry trends and stay up to date on search algorithms to create content that ranks high on search engine results pages. Attention to detail, creativity, and strategic thinking are key traits of a successful SEO Content Writer.

- As an SEO Content Writer, you'll be responsible for creating engaging and informative content that drives traffic and boosts rankings.

- Your main goal will be to write content that is optimised for search engines while remaining interesting and compelling for readers.

- You will work closely with marketing and content teams to identify topics and trends and develop content that aligns with business goals.

- You'll need strong writing skills, knowledge of SEO best practices, and the ability to work independently or as part of a team.

- If you're a creative thinker with a passion for writing and digital marketing, this may be the perfect job for you.

Main responsibilities:

- Develop and execute content strategies that align with business goals and target audience.

- Create and publish high-quality, engaging, and relevant content that addresses the needs of the target audience.

- Conduct keyword research and optimise content for search engines.

- Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure consistency and efficacy of content.

- Monitor and analyse website traffic and engagement metrics to continuously improve content performance.

- Stay up-to-date with industry trends and best practices in SEO, content marketing, and digital marketing.

- Write and edit website copy, blog posts, social media content, emails, and other marketing materials.

- Ensure all content is accurate, error-free, and aligned with brand voice and messaging.

- Manage editorial calendar and content production schedules.

- Provide guidance and feedback to junior writers and freelancers, as needed.

Requirements:

- 2+ years of experience with SEO and content writing

- Portfolio of your best content

- Excellent knowledge of all aspects of written English

- Solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content

- Bachelor's degree in English, Journalism, or Communications