HR Manager at Outgrow.co
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Outgrow - Search Engine Optimization Expert (3-7 yrs)
We are looking for an SEO expert to work closely with our search engine optimization and content marketing team. You will be responsible for all SEO activities such as conversion tracking, SEO reports, content strategy, link building, keyword strategy to increase rankings on all major search networks, etc.
Requirements:
- B2B Tech/SaaS industry experience and high-growth start-up experience is an absolute requirement.
- 3+ years of SaaS SEO and content marketing experience.
- Passion for SEO and content marketing with a strong understanding of B2B SaaS business models.
- Experience producing content for the web and knowledge of distribution channels (blog, Facebook, Twitter, etc.)
- Experience in SEO reporting, analysis and optimization, search ranking factors and key algorithm updates.
- Experience in On page SEO (including technical SEO), Off page SEO.
- In depth knowledge of Google Analytics, Google Search Console, Google Tag Manager - Tools - SEMRUSH or Ahrefs + other free SEO tools
- Dual-thinker: creative and superb writer that can also use data to make decisions, think at scale and implement processes.
- A great attitude and a bias toward results, continuous improvement and growth.
- Excellent communication skills (written, verbal, presentation, and interpersonal)
- Writes and speaks fluent English
- It's not required to have experience working remotely, but considered a plus
Key responsibilities :
- Set KPI parameters, conversion tracking, map customer journey
- SEO reporting and analysis
- On-page and Off-page SEO
- Ownership of new customer goals from organic channels
- Develop plans for the distribution and promotion of content.
- Maintain editorial vision: voice, image across all content and assets.
- Maintain inventory of content assets, ensuring this is mapped to our overall strategy.
- Optimize for SEO and new customers by advising the content team to create high-quality content around relevant terms and improving our company's SERP rankings across the marketing funnel.
- Quantify and track the content marketing KPIs that directly impact our business. Proactively adjust and optimize in order to drive continuous growth of the channel.
- Competitor analysis, Link Building, All tasks related to indexation, Manage amp pages
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