OUTCAST - Manager - Social Media (4-12 yrs)
Strategy building :
- Develop a dynamic social media strategy aligned with our brand identity, objectives, and target audience.
- Craft captivating visual content, including images, videos, stories, and posts, tailored for Fast fashion enthusiasts.
- Collaborate with our creative team, photographers, and designers to curate unique and engaging content.
- Stay on top of the latest social media trends and algorithms, ensuring our content remains fresh and relevant.
Platform Management :
- Lead the management of our brand's profiles across social media platforms like Instagram, Facebook, Twitter, and YouTube.
- Maintain a consistent online presence through strategic scheduling of posts and updates.
- Implement growth strategies to expand our followers and enhance engagement on all platforms.
Community Building :
- Respond promptly and personably to comments, messages, and inquiries from our community.
- Foster a sense of belonging by encouraging user-generated content, sharing customer stories, and connecting with followers.
- Participate in online discussions related to our brand, creating an inclusive dialogue.
Analytics :
- Monitor and analyse social media metrics to measure campaign success, content performance, and overall social impact.
- Create regular reports highlighting key performance indicators (KPIs) and offer insights for continuous improvement.
- Utilize data-driven insights to refine strategies and optimize tactics.
Advertising :
- Develop and oversee social media advertisements targeting our specific audience.
- Collaborate with sales and marketing teams to align promotions with broader campaigns and initiatives.
- Monitor advertising performance and fine-tune strategies for maximum ROI.
Brand Representation :
- Ensure all social media activities adhere to legal and ethical standards.
- Maintain our brand's consistent voice and aesthetic across all platforms, reflecting our values and identity.
Team work :
- Work closely with cross-functional teams such as marketing, customer service, and e-commerce to provide a seamless online experience.
- Offer support for product launches, sales, and other significant brand events.
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