Human Resource Executive at OSV
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OSV - Performance Marketing (2-4 yrs)
Skills Required :
- 2 years of experience in digital marketing with a strong focus on PPC advertising and lead generation.
- Bachelor's degree/diploma in Marketing, Business Administration, or related field.
- Expertise in PPC platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and others social media platforms.
- Proven track record of successfully managing PPC Campaigns and delivering measurable results in terms of volume, quality and ROI.
- In- depth understanding of PPC best practices, bidding strategies, keyword research, ad targeting and campaign optimization techniques.
- Excellent communication and collaboration skills
- Creative thinking and problem-solving abilities with a passion for staying ahead of industry trends and best practices.
KRAs :
- Efficient and consistent Lead Generation and its cost optimization
- Develop and execute PPC strategies to generate high-quality leads and drive conversions across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others.
- Conduct keyword research, ad copywriting, and ad creative optimization to maximize click through rates (CTR) and conversion rates.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.in
- Stay up- to- date with industry trends, best practices, and algorithm updates in PPC advertising, and adapt strategies accordingly to maintain competitiveness.
- Provide regular reports and analysis to stakeholders, highlighting key performance metrics, insights and recommendations for optimization.
- Implementing conversion strategies and improving marketing results
- Researching and analyzing competitors and identifying new promotion opportunities
- Regularly review and optimize all advertising campaigns for positive ROAS.
