Developing and implementing social media strategies for the Websites. Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn, and other community sites.

Key Functional Areas of Responsibility

- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.

- Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.

- Provides training and guidance to social media and marketing team members on social media -implementation best practices and strategies.

- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.

- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.

- Researches and monitors the activity of company competitors.

- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page, and blog content, or social media messages.

Requirements

- Proven working experience in social media marketing.

- Must have experience of social media campaigns setup & Budget Planning for all social media channels.

- Experience with doing audience and buyer persona research.

- Good understanding of social media KPIs.

- Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).

- Must have In-depth knowledge and understanding of social media platforms (Facebook, YouTube, Twitter, LinkedIn, Blogs etc.).

- Should produce regular reports; detailing the impact of social media initiatives on business goals.

- Must have the ability to effectively communicate information and ideas in written and verbal format.

- Experience in Analyze key metrics and tweak strategy as needed.

- Must possess good knowledge of SEO principles.

- Must have hands-on Microsoft Word, Excel, PowerPoint, and Photoshop.

- Should be extremely fluent with written and spoken English.

- Experience in the Travel industry would be added advantage.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.