Talent Acquisition Specialist at OSP Labs
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OSP Labs - Account Based Marketing Role (5-10 yrs)
- Attention to detail and follow set processes
- Master's or Bachelor's degree in Marketing/Sales/Business or relevant experience
- Flexibility in a dynamic environment
- A data-driven individual with a strong goal-setting capability
- Manage work with designers, writers, and support staff/operation executives
- Report to Marketing Manager on overall strategy, planning, and progress
Job Description :
1. Execute Account-Based Marketing campaigns after careful account research and planning
2. Deploy marketing communication strategies to nurture leads
3. Use marketing technologies for measurement, reporting, and analysis
4. Analyze and comprehend data of each account after understanding all accounts that contribute to revenue
5. Execute campaigns on behalf of marketing & sales teams
6. Conduct A/B testing of messaging on emails and messages to improve response and conversion rates
7. Determine assets to leverage for segmented account-based targeting
8. Knowledge of segmenting prospect lists for campaigns
9. Plan the creation of assets like webinars, podcasts, eBooks, case studies, social posts, etc.
10. Establish, forecast, and report against success metrics
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