About us:

Orion Business Innovation is a premier, award-winning, global business and technology services firm that provides business solutions rooted in Digital Strategy, Experience Design, and Engineering, delivering game-changing business transformation and product development for our clients. With a unique combination of agility, scale and maturity, Orion is headquartered in Edison, NJ and has a team of over 4,000 associates in 8 major delivery centers across the Americas, Europe, and APAC. Our mission is to be an agile and trusted partner for business transformation initiatives, providing deep emerging technology, digital design and domain expertise. Orion has served Fortune 1,000 enterprises for over 25 years with clients across financial services, professional services, telecommunications and media, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce and education.

Objective:

This role will focus on providing support to the Marketing campaigns that drive enough leads through the marketing funnel to meet revenue of the sales teams. The main function of a marketing analyst is to research market conditions in regional, national and international geographies to identify potential business opportunities for product or service. The analyst will also be responsible for gathering information on market trends, competitors, customers and partners.

Key Accountability;

- Work with Director of Marketing to determine business strategy & global marketing program across all verticals for priority verticals

- Research key decision-makers at target companies, build and manage target lists for marketing campaigns

- Be able to get a pulse of the companies who are in the buying process, identify the right profiles from these companies for ABM

- Collaborate with marketing and cross-functional teams (subject matter experts, account managers) to work on the research strategies

- Apply data-driven lens evaluating the effectiveness of initiatives

- Measure effectiveness of advertising, and marketing programs

- Analyze and collect relevant information & data

- Prepare data for marketing activities and presentations

- Pipeline and campaign reporting and best practices

- Data maintenance and improvement

- Monthly metrics and reporting on marketing qualified leads (MQLs), revenue pipeline from leads, relationships built

Key Competencies;

- Graduation degree in marketing, business or communications

- Minimum of 4-8 years of experience in Marketing in a B2B tech services or SaaS company

- Excellent verbal and written communication and presentation skills required

- Should have Analytical mindset

- Must be good in MS Excel and PowerPoint

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