Marketing Executive : Conversational & Social Media

Job Profile :

- As a Marketing Executive: Conversational & Social Media, you'll influence the direction of our organic traffic and the business at large by informing communication strategy.

- You will also assist in creating other marketing collaterals across long form and short form content such as Newsletters, whitepapers, blogs, case studies etc.

- You will play the role of a - generalist- in this team, and wear many hats while strategically optimizing our marketing and conversational design across multiple channels.

Typical work week looks like :

Social Media :

- Strategize content that can help Ori have a wider outreach on a month-on-month basis, with the team. Create organic campaigns for all our buckets - events, webinars, services, and products.

- Analyze the performance/impact of the campaigns and content to tweak the strategy.

- Conceptualize creatives.

- Gather the specifications of our product and of our deployments to turn it into marketable content pieces such as white papers and case studies or feature descriptions.

- Write well-crafted articles, case studies, and white papers (technical/non-technical, business) by using the best yet unique content practices & trends.(With the help of a team of writers).

- Respond as Ori to new trending topics, hashtags, and responses from people online.

- Be responsible for maintaining, expanding, and scaling our overall content.

As Conversational Content :

- Create content for bot that is consistent and recognizable as a character that comes to life

- Collaborate with developers, product and design teams and design engaging conversations accordingly

- Review the conversation our Chatbot had with their users on a weekly basis and suggest improvements

- Have a deep understanding of our Chatbot processes/business partners and how our bots add value to the application/service

Professional Competencies :

- Outstanding ability to think creatively, and identify and resolve problems

- Ability to be comfortable researching and writing about unfamiliar topics and target markets

- Understanding of SEO and keyword optimization

- Solid understanding of current creative media, mediums and trends

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Our ideal candidate should have :

- Experience of 2-3 years working as a Social media executive /Campaign Analyst and writer.

- Hands-on experience with social media management, campaign management tools & software.

- Has the ability to research meticulously and write on informative/technical topics - long-form and short-form content.

- Basic knowledge of Search Engine Optimization process & social bookmarking

- Strong organizational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen

- Ability to work and thrive in a fast-paced environment, learn rapidly, and master diverse skill sets.

- Any experience in writing for western markets would be an add-on.

What you can expect from ORI :

- Passion & happiness in the workplace with great people & open culture with amazing growth opportunities.

- An ecosystem where leadership is fostered which builds an environment where everyone is free to take necessary actions to learn from real experiences.

- Closely work with Board members, key stakeholders etc.

- Freedom to pursue your ideas and tinker

If you are creative, innovative and energetic, and if you love attracting people with your writing, we want you in our team!

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