Recruiter at Stealth Mode Wellness Company
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Organic Growth -Search Engine Optimization/ASO Role (2-5 yrs)
Key Responsibilities
- Work on state-of-the-art SEO/ASO & content marketing strategies with a focus on business impact that will significantly increase rankings and organic search traffic
- Extensively work with product and tech teams on technical implementations based on impact analysis and prioritization
- Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term performance
- Create a framework to drive best practices, regular audits, identify issues and analyze impact of external changes (eg. search engine algorithm changes, competitor upticks etc)
- Own content marketing projects across social media, blog/medical content publishing and drive certain conversion goals like subscriptions, app installs, transactions etc
Years of Experience - 1-4 years
Skills :
- Need to be highly analytical with a very structured approach in analyzing high volumes of datasets & deriving actionable insights
- Proven track record of SEO/ASO implementations for websites/apps with a minimum of 2M+ monthly visitors
- Need hands-on experience with guest blogging, PR partnerships & editorial outreach
- Hands-on experience working with tools like Search Console, App store consoles, Screaming frog, Semrush, Afrefs, etc & analytics tools like Google Analytics, Omniture etc
- Need to be tech-savvy with a high level of comfort working with HTML/CSS, JS, Wordpress, website/app debugging tools, page speed optimizations, AMP, schema, mobile app implementations and other technical concepts
- Should be proactive and data driven
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