Manage all the mediums - paid, earned and owned to build continuous lead funnel and content distribution plan aimed at driving acquisition and engagement.

- Responsible for monthly acquisition targets for talent assessment & innovation management software

- Come up with interesting insights to create a pipeline of marketing campaigns

- Build a quarterly roadmap of marketing content.

- Collaborate and work closely with Sales and Product team to ensure marketing objectives are met.

- Strategize and execute offline events

- Plan, monitor, maintain & report monthly marketing budgets

- Ensure all marketing communications are in line with the business & brand guidelines

- Keep a close watch on the competition. Share best practices with the team

- Working with the marketing team to provide vision and strategy around all marketing

initiatives and execute them in results and metrics-driven fashion

- Liaising closely with hotel teams to create the desired strategy, calendar, and content that is best suited to each

- Identifying opportunities and managing partnerships with external agencies, influencers, or events teams to drive the brand narrative

- You will run our Marketing in ways to promote higher profitability and competitiveness.

- Analyze consumer behavior and determine customer personas

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Coordinate sales and marketing efforts to boost brand awareness

- Work experience as Head of Marketing or VP Marketing, preferably within our industry

- Experience running successful marketing campaigns

- This profile is designed to enable a strong positioning and higher brand recall for K12

techno Services as a whole and the portfolio of trade fairs within.

- This is an essential role that will be responsible to inspire a creative lot.

- Establishing a deep insight into target audiences and industries we serve, crafting strategies and impactful messaging to reach this target audience and maximize market share.

- Taking ownership of macro plans, budget allocations, channels, and content.

- Crafting strategies and driving execution to increase qualitative footfalls for a portfolio of trade fairs organized by K12 Techno services.

- Overseeing development and implementation of collaterals, content and aligned services in the areas of marketing, communications, and public relations.

- Ensuring our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Bringing in innovative marketing ideas to the table and taking ownership to drive smooth execution.

- Monitoring overall quality of brand messaging and actively evaluate progress and effectiveness of campaigns deployed.

- Identifying the most ideal mix of media channels, media agencies and negotiating the best deals with them.

- Building and managing relations with trade and mainstream media for getting press releases and coverage of the portfolio of events.

- Building and executing the digital marketing plan inclusive of performance marketing, organic and paid marketing.

- Understand K12 Techno Service's portfolio of products, their target candidates and benefits, and how they fit into our candidates employment journey

- Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them

- Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics

- Conceive of marketing campaigns, craft messaging, identify appropriate sequence in the lifecycle to send the message

- Partner with the Product, Marketing, Analytics, Insights, and Data Science teams to connect the right message to the right customer at the right time

- Drive and monitor A/B and multivariate experiments to optimize key performance metrics;

- Analyze findings, present recommendations and scale as necessary

- Development, alignment, and execution of B2B marketing strategy & plans based on local insights that align with Business Unit priorities (includes media).

- Local asset creation, as applicable

- Local reporting of insights, media, website and events

- Oversee the selection and setting of targets, in conjunction with the timelines and

customized to business units and markets, for the key metrics used to gauge performance against the marketing plans, including

- Brand awareness, consideration, and preference

- Demand Generation Return on sales

- Country business unit revenue and profitability

- People development

- Agency Management, including developing creative briefs to inspire our agencies

- Team leadership and management

- Reporting & Reviews

- All touchpoint marketing (including CRM)

- Channel, trade and budget planning and management

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