Requirements Details:

Designation: Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 4+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements

2. Design, assemble and create overall email marketing campaigns.

3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.

4. Develop a personalization strategy.

5. Ensuring design and layouts of emails are optimized, user and mobile-friendly

6. Create database of emails for lead generation.

7. Purge non-deliverable email addresses and opt-outs.

8. Include persuasive call-to-actions in advertisements and promotions.

9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

10. Work with management to define KPIs, create reporting and analyze campaign performance.

11. Create recommendations to improve campaigns continuously.

12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief :

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com

2. Must have superior communication skills, both written and verbal.

3. Must be highly organized and self-motivated with a sense of urgency.

4. Strong independent project management skills.

5. Capable of handling multiple tasks with competing priorities under minimal supervision.

6. Able to think critically and exercise independent judgment and discretion.

7. Excellent attention to detail

Salary : Upto 9LPA (Negotiable)

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