Orchard Healthcare - Associate - Marketing (1-5 yrs)
- Assist in the development and implementation of marketing strategies to increase brand visibility and drive business growth for the diagnostics lab.
- Create engaging and informative content for various marketing channels, including social media, website, email campaigns, and print materials.
- Collaborate with internal teams to gather information about lab services, technology, and advancements to create compelling marketing content.
- Manage and maintain the lab's social media presence, including posting updates, responding to comments, and monitoring trends.
- Support the planning and execution of marketing campaigns, events, and promotions to attract and retain customers.
- Conduct market research and analysis to identify trends, competitive landscape, and customer preferences.
- Assist in the creation of marketing materials such as brochures, flyers, presentations, and advertisements.
- Monitor and report on the performance of marketing campaigns, using data to make recommendations for optimization.
- Build and nurture relationships with key stakeholders, including healthcare professionals, referral partners, and patient groups.
- Assist in organizing and participating in events such as conferences, workshops, and health fairs to promote lab services.
- Stay updated on industry trends, technological advancements, and best practices in healthcare marketing.
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