Orange Health - Content Writer - SEO Vertical (2-5 yrs)
About Orange Health :
- Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.
- The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users. We have a team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, Ola, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.
- With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand. Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.9/5 by consumers across Bangalore, and adopted by hundreds of doctors. We are expanding into different markets in India.
- Currently we are available across Bangalore and NCR. We are also expanding into different metro cities within 24 months.
- The overall team is now 500+
- If bringing new solutions to the world excites you, then you should join us.
Responsibilities :
- Work closely with the SEO Manager to plan SEO-friendly editorial calendars and content ideas to work on
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Identify customers- needs and gaps in our content and recommend new topics.
- Manage all content creation and revision across multiple platforms.
- Develop content strategy aligned with short-term and long-term marketing targets.
- Update website content as needed
- Use various tools such as SEM Rush, Google Trends, etc., to shortlist keywords to focus on and drive organic growth and traffic
- Write articles that are well-researched, well-written, and SEO-friendly, keeping our brand tone and audience in mind.
- As an individual, you should:
- Be self-driven and self-motivated
- Work with little to no supervision
- Be willing and able to learn and work with new tools
- Follow and stay abreast of the latest updates in the world of SEO
Requirements :
- Have 2.5+ years of experience in the world of SEO and Content Development
- Have excellent communication and writing skills
- Knowledge of the healthcare industry is a plus
- Can write optimized and well-researched articles on a wide array of topics
- Are familiar with using SEO and keyword tools to write better content (this is not necessary, but is an added advantage)
- Experience in WordPress (this is not necessary, but is an added advantage)
- Extreme attention to detail
- The ability to multitask and adhere to deadlines
- Flexibility to evolve strategies quickly & effectively
Logistics :
- Compensation: Cash
- Location: Bangalore
- Joining Date: immediate ;)
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