Optimus BT - Senior Marketing Analyst (2-6 yrs)
Senior Marketing Analyst
Job Description:
- Monitor performance KPIs for online marketing activities and changes in trends, share insights and make recommendations to the marketing team
- Analyze web traffic using Google Analytics and provide suggestions on how to improve User Experience, Conversion rate and web performance
- Perform ongoing monitoring, post-campaign analysis and use that analysis to form recommendations for new campaigns, strategies
- Audit campaign assets (landing pages, articles, social media posts, emails, whitepapers, eBooks, analyst reports, info graphics, etc.) to ensure healthy traffic
- Measure and identify gaps in the marketing funnel and ensure constant campaign improvements over time
- Forecast current and future campaigns for monthly marketing forecast
- Ensure all content is optimized for SEO best practices and maximum SEO value
- Strategic and coordinate SEO optimization, cross-linking, and calls to action to maximize share of conversation and lead creation, frequently analyzing and reporting on content performance
- Discover and curate interesting content that drives readership to our blog
- Promoting content in emails, newsletters, landing pages and social media posts that bring in new readers
- Draft and write informative content that is it concise, engaging, and accurate
Assist with email marketing initiatives and Update and maintain the B2B blog
Capabilities & Skills:
- Have colloquial English writing skills and understanding of story generation and storytelling techniques
- Be very comfortable with copy-writing, content marketing, and editing
- Project management skills to manage editorial schedules and deadlines
- Understanding of digital marketing, content marketing, and social media marketing
- Demonstrated skills in collaboration, innovation, and tenacity
- Skilled at problem solving and extracting insights from analysis
Qualification & Experience:
- Bachelor's degree with English/Advertising/Marketing/Journalism focus
- Experience in: WordPress, Facebook Ads, Google Ads, Google Analytics
- Experience in writing and editing content and copy for a brand, agency or in-house creative department
- 2-6 year of work experience, male candidates preferred.
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