Are you a Growth Marketing Generalist looking to take the next step?

Are you fascinated by human behaviour and driven by a relentless curiosity to understand what motivates people? Do you thrive in dynamic environments where creativity and initiative are valued? If so, Optimistic capital has an exciting opportunity for you. We're a team of ambitious individuals, partnering with visionary founders to drive growth and innovation. As we embark on this journey, we're seeking a Growth Marketing Specialist to join us and be a key player in shaping our success.

What will you do?

As a Growth Marketing Generalist, you'll be at the forefront of our efforts to drive growth and expansion for both our company and the visionary founders we partner with. You'll have the opportunity to immerse yourself in diverse industries, working closely with multiple clients to develop and execute data-driven marketing strategies that deliver tangible results. This isn't just a job - it's a chance to carve out your own path within our organization and make a meaningful impact from day one.

Key Responsibilities

- Partner with founders and internal teams to understand business objectives and develop tailored marketing strategies that drive growth and engagement.

- Execute multi-channel marketing campaigns, including but not limited to digital advertising, content marketing, email marketing, and social media, to reach target audiences and drive conversions.

- Analyze campaign performance and user data to identify trends, insights, and opportunities for optimization, iterating on strategies to maximize ROI.

- Collaborate with cross-functional teams to ensure alignment and consistency across marketing initiatives, leveraging resources and expertise to achieve shared goals.

- Stay abreast of industry trends, best practices, and emerging technologies, continuously learning and adapting strategies to remain ahead of the curve.

- Take ownership of projects and initiatives, demonstrating initiative, creativity, and resourcefulness in achieving objectives and overcoming challenges.

- We are hands-on investors and founders, so we are truly looking for someone open to everything.

Why Work With Us

- Unparalleled Exposure - Joining our team means immersing yourself in a dynamic ecosystem of startups and visionary founders across diverse industries with collective work experience of over 100 years. You'll have the opportunity to gain exposure to multiple companies and industries, broadening your skill set and expanding your network along the way.

- Autonomy and Ownership - We empower our team members to take ownership of their projects and initiatives, providing autonomy and flexibility to drive results. As the first hire for our team, you'll have the opportunity to shape your own path within the organization and make a tangible impact from day one.

- Mentorship and Growth - You'll have access to mentorship from leaders in various industries, providing guidance and support as you navigate your career journey. Whether it's learning from seasoned marketing professionals or collaborating with visionary founders, you'll have ample opportunities for growth and development.

- Location Flexibility - Work from anywhere with our remote-first approach. While our team is based in Bangalore, there's no office requirement, allowing you to work from the comfort of your own space while still being part of a collaborative and supportive team environment.

- High Growth Potential - As we continue to expand our client base and scale our operations, you'll be at the forefront of our growth journey. With the opportunity to work with founders of similar calibre and chart your own path within the organization, the sky's the limit for your career trajectory.

- If you're a curious and driven individual with a passion for marketing and a hunger for growth, we want to hear from you. Take the next step in your career and join us on this exciting adventure. Apply now to become our next Growth Marketing Specialist!

Note:

- You'll have a higher chance of being shortlisted if you have done a course in marketing and have a cursory understanding of the various sub-verticals of marketing.

- The ideal candidate would have worked in a marketing agency background of less than 3 years.

- For visibility the CTC < 8 Lakhs