Open Secret- Trade Marketing Manager

About Open Secret:

Open Secret is a brand with a vision to make every Indian family snack better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors - Matrix, Vijay Shekhar Sharma, Kunal Bahl, Rohit Bansal, and Vivek Gambhir. The goal is to become the most preferred snacking brand for families by un-junking their favourite snacks. Open Secret is currently available through their website at https://opensecret.in, multiple ecommerce platforms, and across offline stores Pan India where they sell their entire range of un-junked snacks including; Nutty Cookies, Nutty Chips, Flavoured Nuts, Nutty Shake Mixes and Nutty Spreads.

About the CEO and Co-Founder:

Ahana Gautam is an experienced operator with a passion to build and grow the biggest consumer brands in India. She has a B.Tech from IIT Bombay and an MBA from Harvard Business School. She started her career at P&G where she worked across multiple functions - supply chain, finance and marketing. Ahana grew her passion for food brands at General Mills in the US where she launched natural and organic products.

Job Description

Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.

- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities

- Leading and implementing channel specific marketing strategies and plans for assigned retailers

- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

- Leading activation programs with partners to improve brand visibility

- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.

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