Roles and Responsibilities:

- Ensure that the website and other internet properties are optimized to attract and engage visitors that closely match the target audience

- Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, etc)

- Perform in-depth keyword research and analysis

- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on projects

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

- Monitor and administer web analytics dashboards, reports and key reporting tools

- Monitor and evaluate search results and search performance across the major search channels

- Split-testing similar pages

- Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives

- Work closely with the business teams to align goals for content marketing

- Define segmentation of customer base & map the entire customer journey and identify opportunities to proactively engage with them

- Set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. boost customer engagement and the overall customer experience

- Improve customer retention and drive initiatives to increase life time value of the customer base

- Drive revenue by upselling and cross-selling on existing customer base

- Manage marketing automation efforts and processes

- Ensure a rapid pace of split (A/B) testing and experiments to optimise key performance metrics (conversion rate, sales growth, campaign ROI); analyse findings, and deploy winners

Professional Skills and Experience:

- 4 to 6 years of experience in SEO and 2 years of experience in CRM

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

- Experience working with popular tools Google analytics, WordTracker, Keyword Discovery, SEM Rush, Moz, ahrefs, SpyFu, Yoast, Webmaster, DareBoost, Google search console

- Experience working with CMS and building/administering content in CMS environments

- Desired: Knowledge of HTML/CSS and website administrations

- Proven experience driving customer engagement strategies and projects from inception to program development and optimization

- Prior experience of using marketing automation tools like webenage, clevertap

- An understanding of consumer psychology and behavior

- Ability to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations

Professional Competencies :

- Passion for SEO and CRM

- Outstanding ability to think creatively, and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.