OnsiteGo - Email Marketing Specialist (2-6 yrs)
We are looking for a talented email marketing specialist. You will be responsible for email marketing campaigns end-to-end, managing email databases and creating newsletters.
As an Email marketing manager, your role is to reach customers through email campaigns and inform them about new products and events. Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.
Roles and Responsibilities :
- Develop strategy and execute email campaigns that onboard, engage, and retain potential and current customers
- Identify opportunities for continual improvement in email marketing efforts
- Improve & maintain domain and IP reputation, spam rate and optimize email campaigns to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals
- Write engaging copy and subject lines to improve the open rates
- Purge non-deliverable email addresses and opt-outs
- Ensure mobile-friendly email templates
- Use tools like Litmus, Mailchimp, Mail Genius, Glock App to ensure good hygiene of emails
Requirements :
- Minimum of 2-3 years email marketing experience
- Proven experience creating high-impact, unique email marketing campaigns for millions of users
- Having an understanding of email marketing concepts and metrics pertaining to customer segments, customer engagement, and the customer journey
- Must have used email services like Amazon SES, MailChimp, Netcore Smartech and tools like google postmaster, Campaign Monitor, Litmus
- Excellent communication skills
- Proficiency in marketing automation technology like Webengage, Clevertap
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
