OnsiteGo - Digital Marketing/Paid Advertising Marketing Specialist (3-7 yrs)
Job Purpose :
We are looking for a Digital Marketing Specialist to manage all paid marketing activities. He /She will manage all paid campaigns on Google (Search/Display/YouTube Ads), Facebook Ads, Bing Ads with basic SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities :
- Define and build a strategy of acquisition channels (Search Engine, Website Optimization, Paid Social, Display, etc) including informing budget, channel mix, and execution.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor marketing strategies
Desired candidate profile :
- Minimum of 3-5 years of proven SEM experience and success managing campaigns across Google, Yahoo, Facebook
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools (e.g, Google Analytics)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
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