About One For Blue

One For Blue is India's pioneering digital-first Brand working with recycled and upcycled materials to make environmentally positive fashion products. With our vision to make sustainable living affordable and accessible for everyone, we make T-Shirts with pre-consumer waste helping give new life to resources trashed by the fashion industry.

If you have an eye for fashion, a knack for marketing, a creative bias, an analytical approach to problem solving, are comfortable with situations in flux, and an urge to go beyond a nine to five job and do something that makes a difference to you and people around you, we- re eagerly waiting to connect with you.

At One For Blue, you will be part of the founding team with an equity stake in the business ensuring long term wealth creation.

Role Brief : 

- Lead planning and execution of all digital marketing including SEO/SEM, database, email, and social media marketing, display advertising.

- Own user acquisition and traffic generation across digital channels including SEO, Paid, Social, Blogs, emailers, and Newsletters.

- Manage marketing creatives development and deployment for all digital campaigns (web content, landing pages, ads, copy).

- Provide effective feedback on creatives, copy, and campaigns. Giving actionable feedback on content & design for continuous performance improvements.

- Measure, track, and optimize on channel and program performance to consistently achieve and exceed key brand and growth KPIs including reducing costs & optimizing CPMs / CTRs / PPC / and ROAS parameters.

- Constantly test new strategies to scale campaigns and improve return on marketing investment.

- Manage budgets and platform mix to achieve volume and efficiency goals.

- Promote growth through new targeting and bidding improvements, using data to find new profitable segments, and testing into new platforms, channels, and ad units.

- Monitor and report on website performance, page speeds, schema validation, HTML status codes, and drive landing page optimisation.

- Present key learnings weekly, monthly, and quarterly with larger team, perform regular keyword research and report on rankings.

Key Skills : 

- 5+ years of experience and at least 2 years of experience with Facebook/Insta and Google paid campaigns with proven experience creating, executing and continually optimising successful paid marketing campaigns.

- Expertise in Google Analytics, Search Console, SEMRush, and native analytics in social media platforms (e.g., Facebook, Twitter, LinkedIn).

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Proficiency with Facebook Ads Manager, MS Excel, Google Analytics, SQL, or other DM tools.

- Strong SEO orientation with experience of Website SEO management for eCommerce Brand, basic understanding of HTML.

- Excellent communication, interpersonal skills, and Social DNA.

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