HR Manager at One Stop Retail Pvt Ltd
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One Stop Retail - Senior Executive - Marketing (1-3 yrs)
Senior Executive - Marketing
Role & Objective :
The Sr. Executive - Marketing is a hands-on leader, responsible for all marketing, communications, events and special projects, for the retail / distribution division. He must have the ability to contribute strategically and build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail / distribution business requires.
Duties and Responsibilities :
- Lead strategy development to ensure that the business continues to grow its position as the premiere One Stop destination
- Create new marketing collaterals and execute annual Marketing Plans for the One Stop Stores & Distribution business. Marketing Communication(In Mall Branding & In Store Branding)
- Work closely with reporting person to identify how to market and promote events/merchandise, price points and messaging, thereby increasing the customer footfall at all stores and thereby increase the Average Ticket Size each month.
- Organize customer connect programs and creation of customer database, conduct customer based surveys, creatively work on private label product packaging
- Tracking sales of all stores on a weekly basis. Attending and managing events - Large Scale Exhibitions, All major Mall / Store events
- Competition Benchmarking with respect to all marketing activities of major brands, including mall visits.
- Develop, implement, assist, and participate in public relations, special events and fundraisers in the community. Implement special projects as needed including e-newsletter development, to analyze potential strategic partner relationships for all categories.
Skill Set Required :
- Proven experience as marketing executive or similar role.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
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