L - Inbound Marketing Specialist - Content

About the Company :

Mplify limited came into existence in 2019 exploring the retail industry in West Africa, wherein 1.5 million retailers drive a $30 billion industry. We have two major businesses to facilitate the different stakeholders in this sector.

MPLIFY SFA - Mplify SFA provides sales force and marketing automation solutions to businesses in the FMCG segment that bring transparency and efficiency, driving growth in sales & marketing. We currently boast over 7,000 users in Nigeria and Ghana, capturing $28 million+ worth of transactions monthly. Our client portfolio includes some of the top FMCG brands such as Kellogg- s, Kimberly Clark, and Colgate.


Omnibiz - Omnibiz is a B2B ecommerce platform that digitize to connect Manufacturers and Distributors to the Retailers. We are dedicated to help local businesses navigate the modern markets. Within 18 months, we have grown exponentially to assist over 65K retailers in 6 cities across Nigeria. As we grow, we aim to equip the retailers by providing financial solutions. Omnibiz is supported by credible investor base such as Tolaram Group, Timon Capital, Tangerine Life, Launch Africa, and multiple prominent individual investors.

About the Role :

The Inbound Marketing Specialist at Mplify Ltd is focused on empowering the go-to-market team. Their aim is to attract new customers and keep existing customers coming back through various content initiatives.

Location : Remote

KPI : Leads generated

Responsibilities :

- Developing a strong understanding of products, competition, industry and marketing goals and objectives of the industry

- Actively brainstorming and proposing new ideas for inbound marketing campaigns

- Writing various marketing materials including blogs, newsletters, social media content and more

- Measuring the effectiveness of campaigns against agreed key performance indicators (KPIs)

- Understanding analytics and data and using them to create effective content strategies.

- Maintaining up-to-date knowledge of the industry's best practices, strategies, and offerings including inbound marketing

- Creating, managing, and executing multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition

- Ensure all communication across the product and related assets are coherent with the overall marketing strategy

Requirements :

- Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.

- The ideal candidate should be strategy driven with a research-based approach.

- 1 to 2 yrs of proven sales development experience, preferably in the SaaS industry

- Savvy with LinkedIn sales navigator, and lead generation

- Networking in the FMCG segment is an added advantage

- Proficient with corporate productivity and web presentation tools

- Ability to multitask, prioritize and manage time effectively

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