Key responsibilities :

- Have a deep understanding of the key metrics, insights, paid media and analytics across different social media and content platforms (like Facebook, Instagram, YouTube, TikTok, other social media networks, content platforms, mobile apps, blogs, etc.) and be comfortable with social media and web analytics tools

- Demonstrate experience using data and KPI metrics to monitor performance of organic content along with measuring paid campaign effectiveness, making recommendations on adjustments and creating opportunities to increase marketing ROI

- We are looking for someone who can deliver on media strategy, planning, buying and execution across online media platforms with a deep understanding of Media Agency ecosystem

- Willingness to work with multiple client/internal teams simultaneously and demonstrated ability to manage a junior resource(s) as well to cater to campaigns across multiple geographies

- Understand the levers of content creation and performance to analyse social media performance & audience data and make recommendations based on the analysis to support content decisions

- Having an acute sense of a creator's way of working

- Ability to handle large media budgets to best optimize engagement based branded content campaigns and pivot if necessary basis data backed decisions

- Reach out to new platforms in social media as well as measurement partners to understand the ever evolving media landscape

- A robust understanding of all platform based digital advertising is required

- Run ad-hoc reports pulling performance data, drawing practical conclusions and recommendations by executing deep & complex quantitative analysis over the campaigns' data and turn them into insights

- Track content consumption, platform evolution and new digital media trends across the globe turning them into impact/actions for teams at Global Creator Network (GCN)

- Knowledge of and interest in the latest developments in the content and tech world is a must

- Strong sense of analytical and quantitative skills. The role involves a lot of market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans

- Plan, delegate, review & prioritize work in a multiproject & multitasking environment

Skills and Prior Experience :

- Minimum 4 years of hands-on experience with social media analytics/Influencer marketing/(campaign planning)/ paid marketing/ content marketing campaigns (Facebook, Google Search, Google Display, YouTube, etc.) with a proven track record of success in media/programmatic space

- Experience in handling large scale campaign planning, optimization for both performance and brand impact

- Strong grasp of the overall digital marketing ecosystem and the role that paid social and organic content play within

- A passion for the entertainment business and a strong understanding of popular culture

Excited by challenging problems with a strong will to learn new processes and technologies.

- Be logically and analytically strong, able to learn fast, self motivated and independent in execution

- Excellent numerical ability, attention to detail and ability to perform gracefully in a multitasking project environment

- Experience in managing junior resource would be a plus

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