We are seeking a highly motivated and experienced Content & SEO Team Lead to join our rapidly growing team. The successful candidate will have a passion for digital marketing and a track record of delivering exceptional results. This is an exciting opportunity to lead a team of content creators and SEO specialists and drive the success of our digital presence.

Content & General Responsibilities :

- Lead a team of content creators and SEO specialists to ensure that all content is optimized for search engines and meets the highest standards of quality.

- Collaborate with other teams, such as design, product, and marketing, to ensure that all content and SEO efforts are integrated and effective

- Develop and maintain a content calendar, ensuring that all content is planned, executed, and published on time.

- Collaborate with the wider marketing team to ensure that all content and SEO efforts are aligned with the overall marketing plan and other initiatives.

Technical and On-Page:

- Performs a thorough website evaluation to find any technical issues on the website from various tools like screaming frog, SEMrush & AHREFs

- Manually finding out SEO technical issues that are not triggered by SEO tools

- Provides various recommendations to improve the website structure, design, content, interlinking, and other factors to improve SEO score and user experience
 
- Performs intent-based keyword research for optimizing different types of website pages

- Creating metadata based on industry standards

- Content audit focusing on keyword gap and content structuring

Off-page & Local SEO:

- Builds authoritative link-building strategies to enhance the backlink profile of the website

- Should have worked extensively on guest blogging link-building

- Should have worked on influencer link building, brand link building, HARO link building, and product review link building

Strategy & Performance:

- Analyze the website and define a strategy to improve the website's organic traffic

- Brainstorms for new SEO tactics and analyses search algorithms to create new and creative growth strategies

- Monitors and tracks project progress and proactively handles any issues that arise

R\equirements :

- 3 to 4 years of experience in a content and SEO leadership role.

- Excellent understanding of SEO best practices and the ability to implement these effectively.

- Strong writing and editing skills, with the ability to write engaging and informative content for a variety of audiences.

- Experience leading a team of content creators and SEO specialists, with the ability to manage and motivate team members.

- Ability to work effectively in a fast-paced and dynamic environment, with the ability to prioritize and manage multiple tasks and projects.

- Strong analytical skills, with the ability to use data to inform decisions and measure the success of SEO and content efforts.

- Experience with SEO tools such as Google Analytics, Google Search Console, and SEMrush.

- A passion for digital marketing and a desire to stay up-to-date on the latest industry trends and best practices.

Preferred Skills :

- Prior experience getting page 1 rankings on Google, Yahoo and Bing.

- Prior experience in managing link cleansing (bad links removal) campaigns.

- Prior experience designing & executing a link-building strategy

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