Oliveboard - Senior Copywriter (4-5 yrs)
We are looking for a Senior Copywriter to create and implement a compelling communication strategy, roadmap for Oliveboard.
Key Responsibilities :
- Research, generate user insights around the competitive exam preparation space and define customer personas
- Develop a content strategy that's aligned with Oliveboard's market positioning
- Develop and Implement a unified Brand Voice for Oliveboard
- Collaborate with the Program Management team to develop course propositions
- Brainstorm and collaborate with the design, marketing manager teams to come up with impactful communication collateral
- Edit, proofread and improve copy generated by team members and offer feedback when necessary
- Measure and track content being consumed and use those insights to enhance future content road-map decisions
Key Requirements :
- A Bachelor's degree in Marketing, Mass Communication, Journalism or a relevant field
- 4 to 5 years of Prior experience as a Product Copywriter, Senior Copywriter or a similar role
- Exceptional written and verbal English writing skills with an eye for detail
- Experience with a content management system (e.g. WordPress)
- Experience with keyword research and content optimization
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