Oliveboard - Manager - Search Engine Marketing (3-7 yrs)
About Oliveboard :
- Oliveboard founded in 2014, is one of India's leading exam prep platforms that helps students prepare for 100+ Government and Banking examinations.
- The Oliveboard App currently has 5M+ downloads with an average user rating of 4.5+.
Roles & Responsibilities :
- Complete ownership of SEM and Display Marketing channels, responsible for achieving Oliveboard's key marketing metrics.
- Lead the entire account strategy and work with the rest of the marketing team for campaign execution
- Will be responsible for keyword research, account structuring, campaign creation, ad copy ideas, creative suggestions, deciding best bid strategies, running A/B experiments etc. as per Google's best practices.
- Analyze data, identify new opportunities and come up with innovative ideas and new opportunities which can efficiently scale our marketing efforts.
Experience & Skills Required :
- 4+ years of hands-on experience in managing SEM and Display accounts
- Experience with handling a monthly budget of at least 20 lakh+
- Strong analytical skills
- Very good communication, interpersonal and team collaboration skills.
- Ability to work in a fast-paced environment that changes rapidly. Experience with Ed-tech/E-commerce companies is a plus.
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