Oliveboard - Manager - Performance Marketing (2-4 yrs)
About Oliveboard :
Oliveboard founded in 2014, is one of India's leading Exam Prep platforms that helps students prepare for 100+ Government and Banking examinations. The Oliveboard App currently has 8M+ downloads with an average user rating of 4.5+.
You will be a part of the Conversion & Retention optimization team at Oliveboard.
Roles & Responsibilities :
- The candidate will be responsible for driving Growth across exam categories
- Working in tandem with the category managers, sales team and program managers you'll be driving KPIs like revenue, conversions and retention
- Develop OKRs and drive growth with a team of Marketing Managers looking into specific categories
- Ensure successful planning, execution and optimization of campaigns across channels.
- Drive paid retargeting campaigns through channels like facebook, google etc.,
Skills Required :
- At least 3 years of experience in Growth/Performance marketing roles
- Strong analytical skills
- Ability to work in a fast-paced environment that changes rapidly. Experience with Ed-tech/E-commerce companies is a plus.
- Working knowledge of Marketing automation tools like CleverTap/MoEngage is a plus
- Very good communication, interpersonal and team collaboration skills
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