Oliveboard - Manager - Digital Marketing (3-6 yrs)
Responsibilities :
Plan and execute all SEM, Facebook and display advertising campaigns - Web and Mobile
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Own initiatives from idea to execution
Requirements :
Proven working experience in digital marketing
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
With over 1,000,000 users, Oliveboard is one of the fastest growing edtech startups of India.
Oliveboard is a Mobile+Online Exam preparation platform for MBA & Bank Exams where students can learn through videos & online study material while taking various kinds of practice tests anytime and on any device. Oliveboard's adaptive engine continuously provides material on students' weak areas to help improve faster. It was selected as one of the top education startups of India at Edustars.
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